Bold and Beautiful : ByAree

Areeayl Goodwin, a Philadelphia native, began teaching herself how to make jewelry in high school and shortly after launched Beads byAree during her sophomore year at Howard University.

Beads ByAree pieces embody youth, creativity and a lyrical brightness and fluidity that can only be described as ethereal.

The collection is encompassing and striking yet stays true to the whimsical and imaginative nature that she infuses into all of her pieces.

As you can see, Areeayl does not follow the conventional rules of fashion – and it does not take much to see that Areeayl actually doesn’t really follow any conventional rules!

While I personally have an affinity for seeing artists’ beautiful sketches before the piece is constructed – it is refreshing to know that Areeayl does not sketch out her pieces! With music and intuition as her main sources of inspiration she draws from her dreams or designs and constructs from memory. Areeayl brings her unique and thoughtful materials, stones and design to harmonize eclectic and empowering one of a kind pieces.

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… in addition to powering her successful collections, in 2011 Areeayl began her first benefit line: “Love for the Congo” , which donates the proceeds to womenforwomen.org ; an organization that supports women who are suffering all around the word…. Areeayl also has contributed to the accessory design for Alicia Key’s Broadway production of Stick Fly…Her jewelry can be found all over the world: London, Israel, South Africa, Belgium, Canada, Ghana and more… somewhere in that mix Areeyal also performs on stage acting and singing…

Areeayl is doing it all + more: with class, style, and confidence – and shows no signs of slowing down…

…in other words: #newrules

All images courtesy of Beads ByAree.